An accurate copy of your press release is the first thing you need to consider when writing a cover letter for your press release. If you are simply doing this as a means of a job interview, then you need to consider that this is where your chances of landing a job will increase. In other words, the more you know about your press release’s contents, the more likely you are to get the job. The content you put in the press release should ideally be the most concise, clear and exact version that conveys the essentials of your press release.
There are some basic qualities that you should bear in mind when you are writing a cover letter for a press release. As mentioned above, your copy of your press release should communicate the most precise facts about your company and your job description. It should be comprehensive and unambiguous, but not too much so that it is more than what the reader needs to read. Keep in mind that there are cases where you have to overstate what you have to say to provide information the reader doesn’t need. These cases have to be avoided at all costs.
One mistake is to say something like “the addition of one new product and one new service to our services will create an additional $10 million of revenue in the next six months”. While this may be true, what you meant is that the company will receive a greater number of customer orders if the service is added or the product is launched. The right approach is to say that the company will receive an increased number of orders if the product or service is introduced, rather than if it is launched.
Another mistake is to give something like “as an independent professional marketing consultant”, while you are a part-time employee of the company. This type of wording is much too general to convey a message to the reader.
On the other hand, if you say something like “our new service will enable you to submit a blog post to our blog and enjoy a significant sales boost, which will also create a lot of positive publicity for your blog”, this could potentially generate good news for your company in the future. Since there are a lot of factors that could influence the amount of good news you receive, you must tell the reader about these factors.
You should refrain from sending a press release through e-mail. If you do this, you are assuming that the email is being read by an intelligent person. If you have made an effort to give yourself a few good traits, then you should know that this form of communication is the last choice for someone who is desperately looking for news. There are many other ways to reach out to people in addition to sending an e-mail.
Your cover letter for a press release can be as close to perfect as you want it to be. However, if you put the effort into it, then you are sure to land on a job offer.